Articles

Ampliphi’s articles tell stories, dive into sustainability industry news and analyze emerging trends.

Circular Value Chain

How To Create A Circular Value Chain

As brands strive to improve sustainability and boost economic performance, building a circular value chain becomes more important than ever. Amongst other benefits, the circular economy provides a framework to bolster corporate social responsibility strategies and receive external accreditations for material stewardship (e.g. ISO or Cradle to Cradle). Therefore, this novel approach to keeping resources …

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In a Downturn, Differentiate Through Sustainability

There is no question about it, budgets are tightening and macroeconomic headwinds are blowing frigid. Risk is on the tongue of every customer or company, whether acknowledged or not. As a result, consumers are setting stricter priorities and reducing their spending. As sales slip, marketing expenditures are historically one of the first line items to …

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Zero Waste

Ampliphi Teams Up with SUPASO and Purcell to Simplify Access to Sustainable Packaging

Ampliphi helps consumer brands save time and money in their search for sustainable packaging solutions through their data-driven matchmaking service. Ampliphi, the leading platform for plastic action and circular economy engagement, announced a partnership with leading sustainable packaging solutions: SUPASO and Purcell. Their collaboration will help consumer brands save time and money in their search …

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Avoid Greenwashing

How to Identify and Avoid Greenwashing

Ensuring that corporate sustainability strategies and communications are accurate and transparent is more important than ever. Consumers are calling for genuine climate action, and recently the SEC has been cracking down on greenwashing and exaggerated ESG claims. As a result, greenwashing is no longer simply a reputation risk but a full-blown liability. This article describes …

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Plastic Waste Beach

Your Net Zero Strategy Needs to Consider Your Plastic Footprint

Corporate net zero strategies are dramatically increasing, seemingly daily. Even governments are stepping up to take on the commitment. The concept of net zero was popularized by the Science Based Targets initiative (SBTi) to encourage businesses to prioritize internal emission reduction and then investments in external projects to compensate for residual emissions. The devil is …

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Reduce-Platic-Waste-Diagram

How to Reduce Plastic Waste – Redesigning for Circularity

Plastic waste is the consequence of poor system design. Although plastics undoubtedly have benefits, the consequences of its production and disposal are causing devastating effects worldwide. Using virgin plastics in production and allowing materials to leave the loop costs us dearly. We must rethink how we produce and consume, so plastics never become waste. There …

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Ampliphi Plastic Credits

Plastic Credits – What Are They and How to Implement Them

As consumers, investors and regulators pressure the private sector to limit their environmental footprint — business leaders have turned to “credits” as a financial instrument to offset their footprint. Many of us are familiar with the concept of carbon credits, a nearly billion-dollar market. Carbon credits represent 1 metric ton of carbon dioxide avoided or …

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Ampliphi Sustainable Packaging

The Secrets to Sustainable Packaging Success in 2022

Sustainable packaging has become a decisive differentiator for consumer brands. Accelerated by ethical consumerism, the responsible design and production of packaging is integral to holistic sustainability strategies. Unfortunately, navigating through the sea of frameworks and solutions for sustainable packaging can be challenging. In common practice, packaging is considered sustainable when it comes with a minimal …

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